Fall in love with spring, call spring forth.
“Harukoi” returns again this year.
From our snow-covered Kawasaki brewery, we deliver spring through this charming pink, lively, unpasteurized sake.
Its vibrant pink, reminiscent of magnificent full bloom cherry blossoms, is the result of our brewers’ fine craftsmanship using red yeast.
The flavor is refreshingly sweet and sour, evoking the taste of fully ripe strawberries. Its silky smooth texture is intertwined with lively carbonation, creating an irresistibly addictive experience.
Beloved year after year, “Atagonomatsu Harukoi Junmai Ginjo” invites you to savor this little taste of spring.
Atagonomatsu Harukoi Junmai Ginjo
■ Size: 1.8L/720ml
■ Release date: Tuesday, February 3, 2026
■ Storage: Keep refrigerated (－5℃～5℃)
※ No “red yeast rice” or “raw materials derived from red yeast rice” are used in this product.
【Handling Precautions】
■ Unpasteurized nigori sake, such as Harukoi, may continue to ferment in the bottle. Please be careful when opening the bottle as this secondary fermentation can release carbon dioxide.
■ The gas vent on the top of the cap may become blocked by the nigori sake or bubbles, which can cause pressure to buildup in the bottle. To prevent carbon dioxide from suddenly releasing, poke a hole in the top of the cap to allow carbon dioxide to escape from the vent.
■ When transporting or storing, please keep the bottle upright and keep refrigerated.
Opening Demonstration Video
※ As this is a sparkling nama-zake, please follow proper opening and storage instructions.
https://www.youtube.com/watch?v=fkclMnFUxMU
Atagonomatsu Harukoi Junmai Ginjo Product Page
https://niizawa-brewery.co.jp/en/item/976/
